A review is an evaluation of a publication, service, or company. Product/Service reviews are used to give customers an opportunity to rate and comment on services/products they have purchased. Other consumers can read these when making a purchase decision.
Product/Service reviews are an essential part of a company branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.
Importance of product/service review
Savvy customers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Reviews can help increase company online presence. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords.
Additionally, if customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.
Reviews contribute to the digital portfolio of every business. Today it’s apparent that local businesses need reviews. Aside from building customer trust and helping with SEO, Google’s markup of a company or product in search can now include reviews and ratings.